ZENVIA Campaign tracks multi-channel journeys in an easy-to-use interface
SAO PAULO, April 7, 2022 /PRNewswire/ — Zenvia Inc. (“ZENVIA” or “Company”) (NASDAQ: ZENV), the leading cloud-based CX communication platform in Latin America enabling businesses to transform their existing communications with end customers throughout their lifecycle, today announced the launch of its new marketing campaign product, ZENVIA Campaign.
Managing marketing campaigns across different channels is a task that can be challenging for many businesses. This is the reason for launching ZENVIA Campaign. Unlike other tools on the market, this feature has been developed to offer multi-channel communication throughout the user journey. Businesses can now engage with consumers using a combination of direct and indirect channels, allowing users to react to brand actions in the channel they are most active on, effectively contributing to campaign success.
For example, companies can initiate the first contact via WhatsApp and preset another message at a scheduled time to be sent via another available channel. “This flow prevents the user from becoming saturated, contributing to a better experience. It is possible to orchestrate the journey so that the messages always arrive at the most opportune moment. With the ability to integrate different channels, the campaign also becomes more effective“, Explain Bruno Tonettohead of the ZENVIA Campaign business unit.
ZENVIA Campaign also allows you to manage the contact database within the platform, regardless of the channel used. Businesses will be able to exclude and include new consumers in a list, making it easier to segment the target audience at a particular stage of the campaign. This feature provides autonomy to managers, as they can select customer profiles for a specific channel and later include or exclude them from automation rules.
The launch is part of ZENVIA’s strategy to leverage organic growth through the introduction of new SaaS products to its growing customer base. The ZENVIA campaign is first launched in the Brazilian market and will be rolled out in Latin American countries until the end of the second quarter of 2022.
ZENVIA aims to enable businesses to create unique experiences for customer communications through its end-to-end unified platform. ZENVIA enables companies to transform their existing customer communications from non-scalable, physical, and impersonal interactions into highly scalable, digital-first, and hyper-contextualized experiences throughout the customer journey. ZENVIA’s end-to-end unified CX communications platform provides a combination of (i) SaaS focused on campaigns, sales teams, customer service and engagement, (ii) tools, such as interfaces software application programming, or APIs, chatbots, single customer view, journey designer, document composer and authentication, and (iii) channels, such as SMS, Voice, WhatsApp, Instagram and Webchat. Its comprehensive platform assists customers with multiple use cases, including marketing campaigns, customer acquisition, customer onboarding, disclaimers, customer services, fraud control, cross-selling and customer retention, among others. ZENVIA shares are listed on the Nasdaq under the symbol ZENV.
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date first issued and are based on expectations , estimates, forecasts and projections as well as management’s beliefs and assumptions. Words such as “expect”, “anticipate”, “should”, “believe”, “hope”, “aim”, “project”, “goals”, “estimate”, “potential”, “predict” , “may”, “will”, “could”, “could”, “intend”, variations of these terms or the negative form of these terms and similar expressions are intended to identify such statements. are subject to a number of risks and uncertainties, many of which involve factors or circumstances beyond Zenvia’s control.
Zenvia’s actual results could differ materially from those indicated or implied by the forward-looking statements due to several factors, including, but not limited to: our ability to innovate and respond to technological advances, changing market needs and customer demands, our ability to successfully acquire new businesses as customers, acquire customers in new verticals and appropriately manage international expansion, significant and increasing competition in our market, compliance with applicable regulatory and legislative developments and regulations, the dependence of our business on our relationship with certain service providers, among other factors.