CHICAGO (NewsNation Now) – Small Business Saturday is a nationally recognized day where the local community goes to great lengths to get their consumers to support the local.
It’s always the Saturday following Thanksgiving and Black Friday every year for this specific reason.
In 2011, the Senate unanimously passed a resolution supporting Small Business Saturday, originally founded by American Express in 2010.
While the day has been recognized for over 10 years now, and for local businesses, this year’s Small Business Saturday is more important than ever.
“I think this year in particular Small Business Saturday is more important than ever,” said Jayson Manship, owner of Moonshot Games. “We have seen a sharp increase in the number of people wanting to buy small at the onset of COVID. Then when the pandemic hit, they said, “We really want to make sure that the local businesses that we care about, that flock to our communities, survive.”
“We thrived in those times,” Manship continued.
Today, there are over 32.5 million small businesses in the United States.
“One statistic that often surprises people is the fact that in the state of Indiana 99% of businesses are considered small businesses and employ almost 50% of the people living in Indiana,” said Laura Schafsnitz of the Small business management.
After the coronavirus pandemic in 2020, supporting small businesses has become extremely vital for the survival of the local economy.
“What we have been able to do, as a Small Business Administration, is that we have been able to provide several relief programs and funding programs for small businesses to help them survive during the pandemic,” Schafsnitz said. .
The SBA Resource Partners are a very popular resource that has been helpful to small businesses. These partners help small businesses rethink their business in new and innovative ways. But, of course, the most popular way is to move their business (s) to an online shopping option or app.
“When you live in a community, you want to support it. It’s your family. Small businesses are the backbone of the US economy, ”Schafsnitz said
“So, supporting small businesses? Absoutely. Do it on Small Business Saturday, do it on Black Friday, do it every day of the week. “
Matt Sapaula of moneysmartguy.com recommends using hashtags like #shopsmall or #smallbusinesssaturday on social media to find local businesses to shop with that you might not find on Google.
You can also visit American Express’ website to find local businesses near you.
NewsNation affiliate contributed to this report