The Saturday Well Black Woman Market is a unique opportunity to support local black women entrepreneurs

The Foundation for Black Women’s Wellness (FFBWW), an organization that energizes, mobilizes and helps black women transform their health and lives through education, advocacy, support and partnerships, will host its second Well Black Woman Market ( WBW) of the year on Saturday, July 30 from 10 a.m. to 2 p.m.

“For the foundation over the past 12 years, one thing we know to be true is that our health and wellbeing is much more than our nutrition and fitness, it is also shaped by social wellbeing. and economic,” says Alia Stevenson, head of development and partnerships at the foundation. “So in 2020, forcing everyone to shut everything down, we had to really think about what opening up our space would look like after COVID We thought about how impacted we are as a small black women’s organization by the pandemic, and we just thought about even smaller, one-person black women entrepreneurs.

Kajali Customs, an online store that offers beautifully crafted handicrafts, at Well Black Woman (WBW) Market (Photo provided)

To support Black women-owned businesses or entrepreneurs who have been impacted by the COVID-19 pandemic, the foundation team has been working on hosting their first-ever Well Black Woman Marketplace to reopen their space in 2021 With the help of a mutual sponsorship from the CUNA Group Foundation, the FFBWW was able to host three WBW markets in the year they reopened and was able to host one last June with plans to host two more this weekend. end and in August. The market will also be featured on the foundation’s Black Women’s Wellness Day, a two-day virtual event to be held in September.

“We are creating an opportunity for the community to be exposed to all the magic of black girls, all the power, all the authority that comes with these black women, and giving them a new perspective on what entrepreneurship really looks like and the work that has gone into it,” says Christine Russell, director of health and wellness programs at the foundation.

In addition to providing Black women-owned businesses with exposure to the community, Russell also explains that the WBW Marketplace actively supports these businesses and entrepreneurs with resources and opportunities, such as their mini-grants. WBW Marketplace Mini-Grants will range between $1,000 and $5,000, and are intended to help entrepreneurs grow their business and gain access to business mentorship.

“We didn’t just want to provide that financial support, we also wanted to align that not only with the resources here at the foundation, but also with the resources in the community, bringing in experts to really help them understand, help them structure and design their business and polish their business to take them to the next level,” says Russell.

Village Girl Boutique at Well Black Women Market

The WBW Marketplace this coming weekend will be hosted at the Black Women’s Welfare Foundation Headquarters (6601 Grand Teton Plaza, Suite A2) and will expect up to 24 vendors attending the event. Customers should expect to see companies specializing in a wide range of products from jewelry to video and photography, and from hair care to cancer patient care packages.

“So it’s not just a charity thing to come out. These are incredibly beautiful, high-quality gifts for all family members, from children to men to women. There are has something for everyone in this space,” says Stevenson. “It’s an event where you’re going to encounter the true image of what Madison looks and feels like. You can expect to be welcomed, you can expect to feel welcome, you can expect to hear great music, you can expect to truly experience community. So whether you come to buy or you come to connect and enjoy your community, you will leave really, really happy.

Although submissions to apply for this Saturday’s mini-grants and market are closed, vendors can still apply to participate in future WBW Markets by emailing Learn more about visiting the Well Black Woman Market Well Black Woman Market (