Support Local Sunday: The Rise Salon

GRAND RAPIDS, Michigan – A new hair salon in Grand Rapids is celebrating its opening weekend.

The Rise Salon specializes in the care and education of curly hair.

It’s a dream come true for the owner who has been thinking about it since she was little.

Tucked away at the corner of Diamond and Wealthy streets is the Rise Salon.

Inside you’ll find owner and curl specialist Cindy Beresford.

“I’ve been doing hairstyling since I was 14 and I’ve dreamed for the past few years of opening a salon dedicated to natural hair and so it came true this year. So I’m thrilled,” said Cindy.

Cindy says it took about four years of planning to get here.

She calls the space a natural hair sanctuary.

“I wanted this because I want to impact the curly hair community. I think a lot of curly women and men, you know, some stylists are afraid of our hair. And I chose to take on that challenge,” Cindy said.

The Rise Salon is for everyone. Cindy says teaching women and men how to take care of their curly hair is part of her mission.

“I always say that by embracing your hair in its natural state, you’re embracing the truest version of yourself,” Cindy said.

Now that Cindy has her dream come true, her journey is not over.

“I am an educator as well as a stylist. So I guess my other most important personal goal is to continue to grow as an educator and to reach as many locked down people in Grand Rapids and outside of Grand Rapids,” Cindy said.

Rise Salon is more than a hair salon, but a business that will empower you inside and out.

The salon is recruiting hairdressers. If you want to apply, click here.

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