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Support local artists and businesses at Midcity’s annual White Night Light

BATON ROUGE, Louisiana (WAFB) – Sometimes the best gifts come from shopping locally. At least that’s what the people of Mid City are hoping for tonight. White Night Light promotes everything locally, from artisans to vendors and businesses.

“For those of us who are in this concert, it’s a huge night for us to have a lot of publicity. Just to have a lot of people, people coming in and seeing that we’re even there, ”says James Hyfield, co-owner of Redstick Reads.

Hyfield officially opened his little bookstore not too long ago. After the most difficult times of the pandemic, he is ready to get people to come back and read.

“Not only is it a good night for us to take the first step in holiday shopping, because there will be so many people on the street. It’s also an opportunity for us to expand our presence to other suppliers to try and sell their products as well, ”Hyfield adds.

Hyfield, like many other businesses, has started buying in advance for this holiday season to deal with shortages in many places people can shop.

“There are a whole bunch of books going to be printed for the holiday season. They’re not all printed locally and even if they are, you have trucks that need to get them here, ”says Hyfield.

This is the biggest selling point for tonight, sellers and business owners are hoping more people will come tonight to shop and avoid business shortages. “There is no better way to keep money in the local economy than to support local businesses and local artists. I mean the products that are here at this event tonight will not be stuck in a freight container or somewhere overseas, ”said Justin Lemoine, Chairman of the Board of the Mid City Merchants Association. .

The sleepless night begins from 6:00 PM to 10:00 PM. There will be live music and local restaurants and bars to serve customers.

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