Snowriver Mountain Resort Appoints New General Manager

Last week it was announced that Charles Skinner, owner granite peak and Mount Lutsenhad bought Great snow station in Michigan. The two separate peaks, known as Blackjack Mountain and Indianhead Mountain, are renowned. Big Snow Resort is renamed SnowRiver Mountain Resort to avoid confusion with the Big SNOW American Dream indoor ski area in New Jersey. Blackjack Mountain becomes Black River Basin and Indianhead will now be known as Jackson Creek Summit. These changes were made to be more respectful to the Native American community.

They have since joined Indy Pass and have now appointed a new General Manager and Assistant General Manager. Benjamin Bartz, who was the Mountain Manager of Giants Ridge, will become chief executive of Snowriver in October. Timothy Moon moves from managing director at Big Snow to assistant managing director. The official statement from Snowriver Mountain Resort is below:

BENJAMIN BARTZ APPOINTED GENERAL MANAGER AND TIM MOON ASSISTANT GENERAL MANAGER AT SNOWRIVER MOUNTAIN RESORT

WAKEFIELD, MI (September 6, 2022) – Snowriver Mountain Resort (formerly known as Big Snow Resort) has hired Benjamin Bartz as General Manager. Bartz will move from Giants Ridge, where he currently retains the Mountain Manager title, to Snowriver sometime next month. Bartz will begin work on the property the first week of October.

A member of the National Ski Patrol, Bartz attended Gogebic Community College and Northern Michigan University, where he earned a bachelor’s degree in ski resort business management after interning at Colorado’s Breckenridge Ski Resort in 2017. For the past five years, he has held the position of Director of Mountain Operations in Giants Ridge, Minnesota. In 2019, Ski Area Management Magazine named him in its “Top 10 Under 30”. A list highlighting a diverse group of 10 ski industry professionals who are making positive differences while working towards bigger roles in the future.

“I am thrilled to be named General Manager of Snowriver Mountain Resort,” said Bartz. “The Skinner family has demonstrated a dedication to reinvestment and excellence in their operations at Granite Peak and Lutsen Mountains. I believe the future is bright at Snowriver and I look forward to getting started.

Bartz grew up in Tomahawk, Wis., where his family still resides, and grew up skiing resorts on Michigan’s Upper Peninsula, after holding season passes at resorts Charles Skinner Jr. purchased last week .

“Ben impressed us during his interview, and we felt he was a natural candidate for the position with his strong ties to the region and his knowledge of ski resort operations,” said Skinner, CEO and President of Midwest Family Ski Resorts. This company owns Snowriver and Granite Peak, WI & Lutsen Mountains, MN.

Joining Bartz at the top of Snowriver Mountain’s org chart will be Timothy Moon, who has been named assistant general manager. Tim’s primary responsibilities will focus on internal ski resort operations, such as accommodations, administrative operations and events, and will help Bartz transition to General Manager.

“Tim’s knowledge of the operations of these ski resorts is incredibly broad,” Skinner said. “He was an obvious choice to help run these ski areas. We are excited to see what these two young men can do together as we transform into the new Snowriver Mountain Resort.

Moon has held various positions in the ski areas known as Indianhead and Blackjack and has lived in Michigan’s Upper Peninsula for 12 years.

Picture credits: Snowriver Ski Resort