Company is transitioning from its basic CMS solution to a modern cloud architecture giving brands access to unparalleled speed to market in implementing customer experiences
SAN FRANCISCO, July 12, 2022 /PRNewswire/ — Sitecore®a global leader in end-to-end digital experience software, today announced that it has become the first company to fully transition its core CMS solution, including personalization and content creation experience , towards a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud.
Sitecore XM Cloud helps solve the globally recognized problem of enabling instant global digital experiences in the cloud without sacrificing customer experience. This latest version of the product will provide brands with unparalleled speed to market in implementing customer experiences, simplifying design and deployment and eliminating upgrades, significantly lowering the cost of ownership. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an enterprise-ready CMS.
According to a recent Sitecore survey, online interactions play an outsized role in driving engagement between brands and customers. The digital experience, while valued by consumers, creates a scalability issue for marketers to keep up with demand. Sitecore XM Cloud provides a complete SaaS CMS for the enterprise solution for brands by overcoming global scaling challenges, including variable traffic, support for multi-brand architectures, and site security.
For business users, XM Cloud provides the ability to create pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere, along with built-in testing and personalization, and built-in visitor analytics. For developers, XM Cloud can be used with headless development techniques and will work with modern front-end frameworks and support all deployment scenarios.
Dave O’FlanaganChief Product Officer, Sitecore, said: “Consumer behavior has changed rapidly over the past two years. The public has become very digitally savvy and expects brands to deliver highly personalized customer experiences. This puts marketers in the position unenviable trying to meet that expectation, but with tools and solutions that don’t deliver, and in some cases cripple, the agility needed to deliver an exceptional omnichannel customer experience.”
Marci MaddoxVice President of Research for Digital Experience Strategies, IDC, said: “There are growing opportunities in the digital experience market for providers delivering scalable, data-driven personalization at the core of their service. Sitecore continues to invest strategically in this critical area. Their current focus and evolution towards a composable SaaS offering to build and deliver (https:/www.sitecore.com/products/xm-cloudhttps://www.sitecore.com/products/xm-clouddigital experiences are what marketing teams are looking for today.”
Continuous innovation – new features and capabilities will be automatically delivered and integrated
Elastic scaling – “set and forget” traffic volume requests
Composability – all of Sitecore’s platform solutions can now be purchased independently and will integrate into a cutting-edge marketing technology stack
On-the-fly engagement – quickly create experiences to meet ever-changing market needs
Multi-channel content management — create content once and reuse it across any channel and experience
Simplicity for marketers – business-focused tools and intuitive content creation workflows
Agility for developers – custom builds with modern frames
To learn more about Sitecore’s Digital Experience Platform and the latest product updates, visit: Sitecore.com.
Sitecore is a global leader in end-to-end digital experience software. Unifying data, content, commerce and experiences, our SaaS-enabled composable platform enables brands like L’Oreal, Microsoft, United Airlines and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the industry-leading tools brands need to build stronger connections with their customers, while creating effective content to stand out as leaders in transformation and innovation. Find out more about sitecore.com.
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