How to Support Locals on Small Business Saturday

INDIANAPOLIS – Small Business Saturday is a nationally recognized day when the local community goes out of its way to get their consumers to support the locals.

Small Business Saturday is always the Saturday after Thanksgiving and Black Friday each year for this specific reason.

In 2011, the Senate unanimously passed a resolution in support of Small Business Saturday, originally founded by American Express in 2010.

Although the day has been recognized for over 10 years now, and for local businesses, such as Moonshot Games, this year’s Small Business Saturday is more important than ever.

“I think this year in particular, Small Business Saturday is more important than ever,” said Jayson Manship, owner of Moonshot Games. “We saw a big increase in people wanting to buy so small at the start of COVID. When the pandemic hit, they said “We really want to make sure the local businesses that we care about, that flock to our communities, survive.”

“We thrived in those times,” Manship said.

Today, there are over 32.5 million small businesses in the United States.

“A statistic that often surprises people is the fact that in the State of Indiana, 99% of companies are considered small businesses and employ nearly 50% of people living in Indiana,” he Laura explained the Schafsnitz Administration of small businesses.

After the coronavirus pandemic in 2020, support for small businesses has become extremely vital for the survival of the local economy.

“What we’ve been able to do, as the Small Business Administration, is we’ve been able to provide several different relief and funding programs to small businesses to help them survive during the pandemic,” Schafsnitz said.

SBA’s Resource Partners are a very popular resource that have been helpful to small businesses. These partners help small businesses rethink their business in new and innovative ways, with the most popular way being to move their business(es) to an online shopping option or to an app.

“When you live in a community, you want to support it. It’s your family. Small businesses are the backbone of the American economy,” Schafsnitz said.

“So, supporting small businesses? Absoutely. Do it on Small Business Saturday, do it on Black Friday, do it every day of the week.

To find local businesses near you, visit American Express’ website.